Hailing from Barbados, though she spent the first several years of her life in North Yorkshire, England, Livvi Franc (born Olivia Charlotte Waithe) signed to the Jive label in 2007 and was paired with a diverse set of collaborators who included Salaam Remi (Nas, Amy Winehouse), RedOne (Lady GaGa), and J.R. Rotem (Natasha Bedingfield, Rick Ross). Franc's debut single, the playfully assertive "Now I'm That Bitch" (featuring Pitbull), debuted during spring 2009 on the Billboard club chart. Her first album was scheduled for release later that year.